The Value of Feature Articles

Publication of a case history or bylined feature article in one of the leading trade magazines serving your industry can generate
dramatic results in terms of sales and leadership positioning. But while many companies or their agencies are quite comfortable developing news releases, few have the confidence or capability to identify, develop and place these longer, more difficult pieces.

TRA and its network of senior writers have more than 25 years of experience developing and placing case history and bylined technical articles with leading trade publications across a broad range of industries.


Articles Are Always in Demand by Trade Editors

 • Case history or application stories
 • State-of-the-art pieces on new or important technologies or techniques
 • How-to features on process or product implementation
 • Product features on new, leading-edge products and services
 • Op-ed opinion/state-of-the-industry pieces

We offer our proven expertise in feature article development beyond our full-service client base and are available to work directly with client companies—or through marketing communications firms—on a project basis. We have many hundreds of features to our credit, and our team of writers has worked across a broad range of manufacturing and service industries. We have written for
everyone from consumers and contractors to engineers and molecular biologists.



Feature Articles
News Releases


Public Relations
PR Planning Guide
Collateral Materials


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Thomas Rankin Associates