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Ashaway Introduces New Power Filament Technology for Badminton Strings -- New string technology reduces string movement, increases power, durability, playability and control Ashaway, RI -- The master braiders at Ashaway Racket Strings have come up with a new way to braid filament for badminton string that promises manifold benefits for players at all levels. Dubbed Power Filament Technology, or PFT(tm), the new proprietary design creates a unique filament surface layer that reduces string movement and increases durability. Combined with Ashaway's microfilament core, strings incorporating PFT also exhibit enhanced playability and control at all string tensions. "This is a significant advance in string technology for badminton that will allow players to push their game to the limit," said Steve Crandall, Ashaway's VP of Marketing. "What we've done with PFT is create an entirely new surface element in the jacket of the string by incorporating a proprietary power filament. This increases shuttle control and playability, and optimizes power. And because the mains and crosses 'lock in,' PFT provides much better stability at high tension and significantly increases string durability." Ashaway is developing two new series of PFT strings which will be announced in the coming months. Available in a range of gauges, one new PFT string will offer a rough, textured surface, the other a smooth surface. Both will incorporate vibrant new neon green and orange colors, and both will be built on Ashaway's legendary microfilament core which contains thousands of microfilaments to provide tremendous elasticity, power and tension stability inside the string. Said Crandall, "We believe our new PFT strings will provide players with the thinnest, toughest, and most explosive series of badminton strings ever." Ashaway Racket Strings are made by Ashaway Line & Twine Mfg. Co., the only U.S. manufacturer of string for squash, tennis, racquetball, and badminton. Operated by the Crandall family since 1824, Ashaway has been making racket strings since 1949, and is responsible for several important technical innovations. Ashaway is the Official String of USA Racquetball, the International Racquetball Tour, the Professional Squash Association and the Women's International Squash Players Association. Ashaway Line & Twine Mfg. Co. also makes braided products for medical and industrial applications. For additional product information, contact: Photo Caption << PowerGut.jpg >> ref: ASH7891.0805 |
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