TRA Press Room

NEWS FOR IMMEDIATE RELEASE


ASHAWAY RACKET STRINGS
PO Box 549
Ashaway, RI 02804 USA

Media Contact:
THOMAS RANKIN ASSOCIATES
Tom Rankin, APR
+1 (401) 527-6245
email: tomr@trankin.com

Click on image to download JPG

Ashaway Introduces New ZyMax® Fire Badminton Strings with BETA Polymer Technology

-- ZyMax Fire badminton strings are the first to use proprietary new BETA polymer technology
-- Each string tailored to optimize playing characteristics, including dynamic stiffness, power, durability, repulsion, and tension holding

Ashaway, RI -- Ashaway Racket Strings has introduced a new line of badminton strings that incorporates an entirely new polymer as a raw material. The new ZyMax® Fire line includes four strings, each designed to optimize the various characteristics of Ashaway's proprietary BETA polymer fibers, and constructed using the company's special ZyWeaVe™ string core technology. This allows players to select a string tailored to their games. ZyMax benefits include sensational elasticity and dynamic stiffness for excellent feel and repulsion; optimum power and durability, including incredible knot and loop strength; and exceptional tension holding ability for consistent reliable performance.

"The development of this new ZyMax Fire line of badminton strings has taken more than a year of intensive effort in our R&D labs as well as extensive testing on badminton courts around the world," said Steve Crandall, Vice President of Ashaway. "And the results have been worth it. Not only are ZyMax Fire strings the only ones on the market to use this new BETA polymer, but we can boast a 25% improvement in dynamic stiffness, and in knot and sheer strength, over most popular badminton strings, and offer players a range of strings suited to their individual styles."

The initial ZyMax Fire line includes four strings: ZyMax 62 Fire, ZyMax 66 Fire, ZyMax 66 Fire Power, and ZyMax 69 Fire. ZyMax 62 Fire is a 0.62mm micro gauge string designed for maximum repulsion and shuttle response. Both ZyMax 66 Fire and ZyMax 66 Fire Power are 0.66mm strings designed for high performance players. 66 Fire is tailored to provide precise shot making, while 66 Fire Power is designed to provide maximum power and explosive repulsion. ZyMax 69 Fire is the heavyweight of the group and is geared to provide exceptional durability and string life.

Ashaway's trademarked ZyWeaVe technology generates a string core that is stronger and holds tension better than traditional badminton strings. This allows for thinner, more playable strings that perform consistently at higher tensions throughout the life of the string.

All ZyMax Fire strings are available in traditional white and in a distinctive “Fire” orange color, and in either 10-meter sets or 200-meter reels. Recommended stringing tensions are up to 30 or 40 lbs., depending on the string.

ASHinfo

Ashaway Racket Strings are made by Ashaway Line & Twine Mfg. Co., the only U.S. manufacturer of string for squash, tennis, racquetball, and badminton. Operated by the Crandall family since 1824, Ashaway has been making racquet strings since 1949, and is responsible for several important technical innovations. Ashaway has been the Official String of USA Racquetball for more than fifteen years. Ashaway Line & Twine Mfg. Co. also makes braided products for medical and industrial applications. For more information visit www.ashawayusa.com

For additional product information, contact:
Ashaway Line & Twine Mfg. Co.
PO Box 549
Ashaway, RI 02804 USA
Tel: (800) 556-7260 (U.S. only) or +1 (401) 377-2221
Fax: +1 (401) 377-9091
Website: http://www.ashawayusa.com
Facebook: https://www.facebook.com/Ashaway
Twitter: @Ashaway1824
Email: sales@ashawayusa.com

<< ZyMax66_Fire_Stringing.jpg >>
Ashaway Racket Strings has introduced a new line of badminton strings that incorporates an entirely new polymer as a raw material. The new ZyMax® Fire line includes four strings, each designed to optimize the various characteristics of Ashaway's proprietary BETA polymer fibers, and constructed using the company's special ZyWeaVe™ string core technology. This allows players to select a string tailored to their games. ZyMax benefits include sensational elasticity and dynamic stiffness for excellent feel and repulsion; optimum power and durability, including incredible knot and loop strength; and exceptional tension holding ability for consistent reliable performance.

ref: ASH8744.0115


Return to Main Ashaway Page


 

Home | TRA Press Room | Portfolio | Services | TRA Advisor | About TRA | e-mail Us

Thomas Rankin Associates