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ASHAWAY RACKET STRINGS
PO Box 549
Ashaway, RI 02804 USA

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THOMAS RANKIN ASSOCIATES
Tom Rankin, APR
+1 (401) 527-6245
email: tomr@trankin.com

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Three Years After Its Introduction, Tennis String Maker Steve Crandall Extols the Performance and "Healing Power" of Ashaway MonoGut® ZX Family Strings

-- MonoGut ZX and ZX Pro strings generate spin as well as polyester strings and even help players recover from impact related injuries

Ashaway, RI -- In a recent article on the growth and use of its popular MonoGut® ZX family of monofilament tennis strings, Ashaway Vice President Steve Crandall noted that, "it seems we've done something more than simply make a successful product." While the company's initial goal was to produce "a synthetic string to rival the performance of natural gut," MonoGut ZX has emerged as a viable -- and healthier -- alternative to today's arm shock inducing polyesters.

Says Crandall, "testing has shown that MonoGut ZX is indeed closer to natural gut in dynamic stiffness than any other synthetic string material. But it's in the context of the current craze for polyester, and the need for more and more spin, that MonoGut ZX has made the greatest mark. These days everybody wants to improve their 'up and down' game, and play like the top pros with 'heavy balls' that drop like stones just inside the baseline. To generate that spin they think they need to use those so-called 'high-tech,' high-performance polyester strings, and many are paying a high price in impact related injuries."

Not only do MonoGut ZX and ZX Pro strings generate spin as well as polyester, claims Crandall, but they do so without generating the same arm jarring, injury causing impact shock as the polyesters, and even help players recover from their impact related injuries. In the article, Crandall provides comments and testimony from a number of players and noted stringers on why they switched and continue to use the Zyex® based Ashaway string. These include two rising junior players, Clare McKee and Aditya Srinivasan; expert technician and recent Tennis Industry Racquet Stringer of the Year, John Gugel (www.racquetquest.com); well-known stringer and MRT Geoffrey Jones; and veteran player/stringer Eric Burke (www.hardcoretennis.net).

Crandall reports that while players initially switch to MonoGut ZX (or ZX Pro) for its ability to eliminate their arm pain -- "its 'healing power' if you will" -- they stay with it because it provides other playing benefits as well. "They love the power and control," writes Crandall, "the 'softness,' comfort and overall feel of the string."

For example: Of his daughter Clare, stringer/coach Geoff McKee said, "since the switch [to MonoGut ZX], my daughter has had no elbow or wrist problems for four years." And Clare herself: "I get good pop with these strings and good control. It helps me get more spin, especially on my serve and forehand."

The parents of East Boys 12-year-old division player Aditya Srinivasan wanted a string that was durable but not a polyester that might injure him. Well-known stringer Geoffrey Jones said, "With Ashaway Monogut ZX Pro they found a soft durable string that almost has the same resilience, softness and safety as natural gut."

John Gugel says, "The high elongation of the Monogut ZX series almost guarantees no arm issues… It is well known that natural gut is the string to use if there is an arm issue, but now Monogut ZX is an option." That's why MonoGut ZX strings have become his "primary strings." MonoGut ZX, "works and looks like the "other" black string," he said, "and is a perfect string for the player looking for comfort, spin, power, and durability."

National level player/stringer/coach Eric Burke said: "Ashaway MonoGut ZX is the ONLY string that provides durability, feel, power, comfort, and tension maintenance. It is by far the best string to use as the crosses for hybrid stringing in those popular new 'spin-enhancing' racquets."

Writes Crandall, "the MonoGut ZX bottom line for us is more than the business bottom line (which is OK, too!); it's the satisfaction of knowing that we've been able to develop a string that is not only fundamentally healthier than the current injury causing polyester offerings, but one that disproves the conventional wisdom and beats those strings at their own game."

He also notes that many people still want, "More… They want the same 'healing' properties as MonoGut ZX in a softer multifilament string bed. So," he concluded, "stay tuned for some MonoGut ZX Multifilament news in early 2016.

To read the complete article, " Users Praise the Playability, Spin Generation, and 'Healing Power' of MonoGut® ZX Strings," visit the Racket Stringing Tips section at www.Ashawayusa.com

ASHinfo

Ashaway Racket Strings are made by Ashaway Line & Twine Mfg. Co., the only U.S. manufacturer of string for squash, tennis, racquetball, and badminton. Operated by the Crandall family since 1824, Ashaway has been making racquet strings since 1949, and is responsible for several important technical innovations. Ashaway has been the Official String of USA Racquetball for more than fifteen years. Ashaway Line & Twine Mfg. Co. also makes braided products for medical and industrial applications. For more information visit www.ashawayusa.com. Zyex is a registered trademark of Zyex Ltd.

For additional product information, contact:
Ashaway Line & Twine Mfg. Co.
PO Box 549
Ashaway, RI 02804 USA
Tel: (800) 556-7260 (U.S. only) or +1 (401) 377-2221
Fax: +1 (401) 377-9091
Website: http://www.ashawayusa.com
Facebook: https://www.facebook.com/Ashaway
Twitter: @Ashaway1824
Email: sales@ashawayusa.com

<< MonoGut_ZX_Family.jpg >>
While the company's initial goal was to produce "a synthetic string to rival the performance of natural gut," MonoGut ZX has emerged as a viable -- and healthier -- alternative to today's arm shock inducing polyesters. Not only do MonoGut ZX and ZX Pro monofilament strings generate spin as well as polyester, claims Crandall, but they do so without generating the same arm jarring, injury causing impact shock as polyester, and even help players recover from their impact related injuries.

ref: ASH8857.0915


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