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ASHAWAY RACKET STRINGS
PO Box 549
Ashaway, RI 02804 USA

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THOMAS RANKIN ASSOCIATES
Tom Rankin, APR
+1 (401) 527-6245
email: tomr@trankin.com

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Ashaway ZyMax® Fire Family of Badminton Strings Sparks Global Appeal

-- Soaring sales see "Fiery Orange" ZyMax string in racquets worldwide
-- Thinner tournament gauges especially popular, says Crandall

Ashaway, RI -- Since its introduction just over a year ago, Ashaway's ZyMax® Fire family of badminton strings has been racking up impressive sales figures and sparking global appeal, according to the manufacturer. Constructed using the company's special ZyWeaVe™ string core technology, the ZyMax Fire line includes four strings, each designed to optimize the various characteristics of Ashaway's proprietary BETA polymer fibers. This combination allows players to select a string tailored to their individual games, while all provide superior tension holding and durability.

"Sales figures for ZyMax strings overall have been impressive," said Ashaway's Steve Crandall, "but the most dramatic numbers are among the thinner tournament gauges -- ZyMax 62 Fire and the two 0.66 mm strings, ZyMax 66 Fire and Fire Power. We're seeing a sea of 'fiery orange' ZyMax string in tournament racquets worldwide!"

The benefits of the ZyMax proprietary BETA polymer and ZyWeaVe construction include sensational elasticity and dynamic stiffness for excellent feel and repulsion; optimum strength and durability, including superior knot and loop strength; and exceptional tension holding ability for consistent reliable performance. According to Crandall, in-house lab testing has shown a 20% improvement in dynamic stiffness, and in knot and shear strength, over most popular badminton strings.

The ZyMax Fire family includes four strings: ZyMax 62 Fire, ZyMax 66 Fire, ZyMax 66 Fire Power, and ZyMax 69 Fire. ZyMax 62 Fire is a 0.62 mm micro gauge string designed for maximum repulsion and shuttle response. Both ZyMax 66 Fire and ZyMax 66 Fire Power are 0.66 mm strings designed for high performance players. 66 Fire is tailored to provide precise shot making, while 66 Fire Power is designed to provide maximum power and explosive repulsion. ZyMax 69 Fire is the heavyweight of the group and is geared to provide exceptional durability and string life.

Ashaway's trademarked ZyWeaVe technology generates a string core that is stronger and holds tension better than traditional badminton strings. This allows for thinner, more playable strings that perform consistently at higher tensions throughout the life of the string.

All ZyMax Fire strings are available in traditional white and in a distinctive “Fire” orange color, and in 10-meter sets or 200-meter reels. Recommended stringing tensions are up to 30 or 40 lbs., depending on the string.

ASHinfo

Ashaway Racket Strings are made by Ashaway Line & Twine Mfg. Co., the only U.S. manufacturer of string for squash, tennis, racquetball, and badminton. Operated by the Crandall family since 1824, Ashaway has been making racquet strings since 1949, and is responsible for several important technical innovations. Ashaway has been the Official String of USA Racquetball for more than fifteen years. Ashaway Line & Twine Mfg. Co. also makes braided products for medical and industrial applications. For more information visit www.ashawayusa.com. Zyex is a registered trademark of Zyex Ltd.

For additional product information, contact:
Ashaway Line & Twine Mfg. Co.
PO Box 549
Ashaway, RI 02804 USA
Tel: (800) 556-7260 (U.S. only) or +1 (401) 377-2221
Fax: +1 (401) 377-9091
Website: http://www.ashawayusa.com
Facebook: https://www.facebook.com/Ashaway
Twitter: @Ashaway1824
Email: sales@ashawayusa.com

<< AshawayZyMaxFireFamily.jpg >>
Since its introduction just over a year ago, Ashaway's ZyMax® Fire family of badminton strings has been racking up impressive sales figures and sparking global appeal. The family includes four strings: ZyMax 62 Fire, ZyMax 66 Fire, ZyMax 66 Fire Power, and ZyMax 69 Fire. ZyMax 62 Fire is a 0.62 mm micro gauge string designed for maximum repulsion and shuttle response. Both ZyMax 66 Fire and ZyMax 66 Fire Power are 0.66 mm strings designed for high performance players. 66 Fire is tailored to provide precise shot making, while 66 Fire Power is designed to provide maximum power and explosive repulsion. ZyMax 69 Fire is the heavyweight of the group and is geared to provide exceptional durability and string life.

ref: ASH8877.0516


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