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ASHAWAY RACKET STRINGS
PO Box 549
Ashaway, RI 02804 USA

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THOMAS RANKIN ASSOCIATES
Tom Rankin, APR
+1 (401) 527-6245
email: tomr@trankin.com

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Ashaway Develops Textured Surface Coating for Line of ZyMax® Badminton Strings

-- New textured coating an evolution of ZyMax technology to stiffen feel, add control

Ashaway, RI – Ashaway Racket Strings has developed a proprietary textured surface coating for their ZyMax® line of badminton strings. New coated strings will be dubbed "ZyMax TX," and like their ZyMax Fire siblings, will utilize Ashaway's proprietary BETA polymer fibers and be constructed using the company's special ZyWeaVe™ string core technology. The textured surface coating on the new strings will provide a stiffer feel and add a measure of control.

"We continue to evolve our ZyMax string technology based on player feedback and new technical developments," said Steve Crandall, Ashaway Vice President. "Our new ZyMax TX strings with the textured coating will allow players even more choice in selecting the best string for their particular style of play."

ZyMax badminton string benefits include: sensational elasticity and dynamic stiffness for maximum shuttle speed and explosive repulsion; optimum power and durability, including incredible knot and loop strength; and exceptional tension holding ability for consistent, reliable performance. ZyMax strings are the only ones on the market to use Ashaway's BETA polymer, which provides a 25% improvement in dynamic stiffness, and in knot and sheer strength over most popular badminton strings.

Ashaway's trademarked ZyWeaVe technology generates a string core that is stronger and holds tension better than traditional badminton strings. This allows for thinner, more playable strings that perform consistently at higher tensions throughout the life of the string.

Initially, two Ashaway string models with the new coating will be introduced, ZyMax 68 TX and ZyMax 64 TX, at 0.68 and 0.64 mm (21 and 22 gauge) respectively. They will be available in white, orange and optic yellow, and in both sets and reels.

ASHinfo

Ashaway Racket Strings are made by Ashaway Line & Twine Mfg. Co., the only U.S. manufacturer of string for squash, tennis, racquetball, and badminton. Operated by the Crandall family since 1824, Ashaway has been making racquet strings since 1949, and is responsible for several important technical innovations. Ashaway has been the Official String of USA Racquetball for more than fifteen years. Ashaway Line & Twine Mfg. Co. also makes braided products for medical and industrial applications. For more information visit www.ashawayusa.com

For additional product information, contact:
Ashaway Line & Twine Mfg. Co.
PO Box 549
Ashaway, RI 02804 USA
Tel: (800) 556-7260 (U.S. only) or +1 (401) 377-2221
Fax: +1 (401) 377-9091
Website: http://www.ashawayusa.com
Facebook: https://www.facebook.com/Ashaway
Twitter: @Ashaway1824
Email: sales@ashawayusa.com

<< ZyMax66Fire_ZyMax68TX.jpg >>
Ashaway Racket Strings has developed a proprietary textured surface coating for their ZyMax® line of badminton strings. New coated strings will be dubbed "ZyMax TX," and provide a stiffer feel and add a measure of control. Like their ZyMax Fire siblings, ZyMax TX strings utilize Ashaway's proprietary BETA polymer fibers which provide sensational elasticity and dynamic stiffness for maximum shuttle speed and explosive repulsion; optimum power and durability, including incredible knot and loop strength; and exceptional tension holding ability for consistent, reliable performance.

ref: ASH8990.0318


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