TRA Press Room

NEWS FOR IMMEDIATE RELEASE


ASHAWAY RACKET STRINGS
PO Box 549
Ashaway, RI 02804 USA

Media Contact:
THOMAS RANKIN ASSOCIATES
Tom Rankin, APR
+1 (401) 527-6245
email: tomr@trankin.com

Click on image to download JPG

Ashaway Announces New Color for SuperNick® ZX Micro Squash String: Bright Orange with a Blue Spiral

-- Popular 18 gauge string incorporates a nylon multifilament core in special ZX wear layer of Zyex® filaments

Ashaway, RI – Following its successful launch of its SuperNick® ZX Micro squash string several seasons ago, Ashaway has announced it will begin offering the string in a new color: bright orange with a blue spiral. SNZX Micro is an 18 gauge (1.15 mm) squash string with a multifilament nylon core wrapped in a special wear layer of Zyex® filaments. Designed to provide precise touch while maintaining excellent tension control, SuperNick ZX Micro is intended for players who require superior durability, better control and increased power, but still want the feel of a multifilament nylon SuperNick string.

“You can’t argue with success,” said Ashaway’s Steve Crandall. “Once SNZX Micro players saw the bright orange color of our sister SuperNick ZX string, we had no alternative. The message was loud and clear: SNZX Micro players wanted orange, too! So here it is, and with a hot blue spiral!”

Zyex fibers woven into jacket constructions enhance string playability according to Crandall. The low dynamic stiffness of Zyex fibers allows strings to stretch and recover more completely than other synthetic materials, thus generating more power with less impact shock. Combining a Zyex wear layer with a multifilament nylon core as in SuperNick ZX Micro, generates that soft feel and precise touch that players have long associated with SuperNick strings.

Zyex can also be made to have exceptionally low creep under continuous tension, allowing racquet strings to maintain tension and playability longer. Ashaway's trademarked Power Filament Technology (PFT™) jackets on multifilament nylon core strings add power, improve tension holding, and increase string durability. A textured surface on the wear layer also increases grip and maximizes ball control and spin potential.

Developed in response to player demand for a thinner gauge PFT based string, SuperNick ZX Micro provides a more precise touch than its sister string, and being thinner, provides better control and spin potential as well.

Bright orange in color with a blue spiral, SuperNick ZX Micro is available in 9-meter (30 foot) sets, as well as 110-meter (360 foot) reels. Recommended stringing tension is up to 35 lbs. (16 kgs.).

ASHinfo

Ashaway Racket Strings are made by Ashaway Line & Twine Mfg. Co., the only U.S. manufacturer of string for squash, tennis, racquetball, and badminton. Operated by the Crandall family since 1824, Ashaway has been making racquet strings since 1949, and is responsible for several important technical innovations. Ashaway has been the Official String of USA Racquetball for more than fifteen years. Ashaway Line & Twine Mfg. Co. also makes braided products for medical and industrial applications. For more information visit www.ashawayusa.com. Also, follow Steve Crandall on Instagram at ashawayusastring. Zyex is a registered trademark of Victrex, Ltd.

For additional product information, contact:
Ashaway Line & Twine Mfg. Co.
PO Box 549
Ashaway, RI 02804 USA
Tel: (800) 556-7260 (U.S. only) or +1 (401) 377-2221
Fax: +1 (401) 377-9091
Website: http://www.ashawayusa.com
Facebook: https://www.facebook.com/Ashaway
Twitter: @Ashaway1824
Email: sales@ashawayusa.com

<< Ashaway-SuperNick_ZX_Micro.jpg >>
Following its successful launch of its SuperNick ZX Micro squash string several seasons ago, Ashaway has announced it will begin offering the string in a new color: bright orange with a blue spiral. SNZX Micro is an 18 gauge (1.15 mm) squash string with a multifilament nylon core wrapped in a special wear layer of Zyex filaments.

ref: ASH9036.0319


Return to Main Ashaway Page


 

Home | TRA Press Room | Portfolio | Services | TRA Advisor | About TRA | e-mail Us

Thomas Rankin Associates