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ASHAWAY RACKET STRINGS
PO Box 549
Ashaway, RI 02804 USA

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THOMAS RANKIN ASSOCIATES
Tom Rankin, APR
+1 (401) 527-6245
email: tomr@trankin.com

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Ashaway Introduces Oblivion®, the First Hybrid String Set for Squash

Ashaway, RI – Adding to its long list of technical string innovations, Ashaway has introduced the first hybrid string set for Squash. Incorporating Ashaway’s PowerNick® 18 red for the mains and Powerfusion™ white for the cross strings, Oblivion® hybrid strings offer a high power, low shock combination for amateur and professional players seeking a lively and durable means to generate excellent ball speed and control.

“The biggest argument for hybrid stringing in squash is the same argument used for any change in string: improved performance,” said Ashaway’s Steve Crandall. “Hybrid stringing offers more variety, another way to optimize that triad of tension, durability and control, and enhance the playability of your racquet to suit your particular game.”

Popularized by touring professionals nearly 30 years ago, hybrid stringing has become a staple in the world of tennis. Hybrids help players deal with issues of durability, tension stability, and playability caused by new racquet materials and changes in head size and shape. While these changes have not been as dramatic in squash, they have been significant, leading players to seek new strategies to optimize their performance.

Oblivion’s PowerNick 18 red (1.15 mm) mains offer Zyex® monofilament core construction for exceptional power and durability. New PowerFusion crosses (1.20 mm) include braided Zyex and nylon fibers in a durable and flexible multifilament construction for a softer superior feel and enhanced ball control. The Oblivion hybrid pattern is designed for an optimum string bed combination of durability and playability. Oblivion is available in 18 x 18 foot packaged sets and in special double reels containing 195 feet of each string.

ASHinfo

Ashaway Racket Strings are made by Ashaway Line & Twine Mfg. Co., the only U.S. manufacturer of string for squash, tennis, racquetball, and badminton. Operated by the Crandall family since 1824, Ashaway has been making racquet strings since 1949, and is responsible for several important technical innovations. Ashaway has been the Official String of USA Racquetball for more than fifteen years. Ashaway Line & Twine Mfg. Co. also makes braided products for medical and industrial applications. For more information visit www.ashawayusa.com. Also, follow Steve Crandall on Instagram at ashawayusastring. Zyex is a registered trademark of Victrex, Ltd.

For additional product information, contact:
Ashaway Line & Twine Mfg. Co.
PO Box 549
Ashaway, RI 02804 USA
Tel: (800) 556-7260 (U.S. only) or +1 (401) 377-2221
Fax: +1 (401) 377-9091
Website: http://www.ashawayusa.com
Facebook: https://www.facebook.com/Ashaway
Twitter: @Ashaway1824
Email: sales@ashawayusa.com

<< AshawayOblivion.jpg >>
Adding to its long list of technical string innovations, Ashaway has introduced the first hybrid string set for Squash. Utilizing Ashaway’s PowerNick 18 red mains and Powerfusion white crosses, Oblivion hybrid strings offer a high power, low shock combination for amateur and professional players seeking a lively and durable means to generate excellent ball speed and control.

ref: ASH9038.0220


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