WHY THOMAS RANKIN ASSOCIATES

Thomas Rankin Associates is a full-service marketing communications firm specializing in the business-to-business, technical/industrial arena. We provide special expertise in marketing public relations--i.e., developing and placing editorial materials in the major trade publications serving our clients' markets--and also offer a full range of promotional services, including ads, brochures, direct mail, and website development.

Our business has been built upon the strength of our strategic planning. Recognizing that every company, regardless of size, must work with limited financial resources, TRA focuses on helping clients establish workable, cost-effective communications programs that reach intended audiences and achieve definable marketing objectives. We are long-term thinkers, and have successfully developed programs that launched new businesses, established small unknowns as market leaders, and sustained others through periods of market decline.

 

Merle R. Snyder, editor of Plastics Machinery and Auxiliaries, recently included Tom Rankin in his "personal honor roll of distinguished outside public relations counsel." With permission of Plastics Machinery & Auxiliaries magazine and Canon Communications LLC, read his September 2005
Editorial: A good source is hard to find
.


MARKETING IN THE INFORMATION AGE:
Begin with a Vision...

WHY A MARKETING COMMUNICATIONS FIRM?
Putting Things in Perspective.

TURNING VISION INTO REALITY:
A Primer on Strategic Planning
  What Does It Cost?:
How to Make an Apples to Apples Comparison of PR and MarCom Services.

Ten Ways to Make News
(and help sell your products).

PR and Propaganda: on the Ethics of Truth

Zen and the Art of PR:
Image Building as a Self-Fulfilling Prophecy.

Why Thomas Rankin Associates?

 

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Thomas Rankin Associates